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Summary of Significant Accounting Policies (Details Textual) (USD $)
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3 Months Ended | 6 Months Ended | 9 Months Ended | ||
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Aug. 31, 2013
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Aug. 31, 2012
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May 31, 2013
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Aug. 31, 2013
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Aug. 31, 2012
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| Property, Plant and Equipment [Line Items] | |||||
| Insurance Receipts | $ 340,689 | ||||
| Summary of Significant Accounting Policies (Textual) [Abstract] | |||||
| Shipping costs | 585,734 | 800,854 | 2,072,771 | 2,406,549 | |
| Advertising Cooperative and Promotional Expense | 781,812 | 1,769,423 | 3,735,861 | 5,845,845 | |
| Research and Development Expense | $ 211,223 | $ 179,070 | $ 557,837 | $ 572,031 | |
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- Definition
Insurance Receipts No definition available.
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- Details
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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