CCA Industries, Inc. Reports Third Quarter Earnings and Declares $0.07 Dividend for the Fourth Quarter.

EAST RUTHERFORD, N.J., Oct. 12 /PRNewswire-FirstCall/ -- CCA Industries, Inc. (NYSE Amex: CAW), announced today that the board of directors declared a $0.07 cash dividend payable to all shareholders of record November 2, 2009 payable on December 2, 2009, the twenty-second consecutive dividend paid by the company.

Revenues for the three months ended August 31, 2009 were $15,344,595, net income was $1,599,346 and earnings per share were $0.23 fully diluted as compared with last year's third quarter revenue of $14,148,729, net income of $1,101,420 and earnings per share of $0.16 fully diluted.

Revenues for the nine-month period were $45,037,390 as compared to $45,409,755 in the prior year. Net income for the nine-month period was $2,417,847 as compared to net income $2,235,795 for the same period last year. Earnings per share fully diluted were $0.34 as compared to $0.32 earnings per share fully diluted for the previous year's nine month period.

"Our business is sound, and we believe that we are in an excellent position to take advantage of the present economic status and grow within our mass retail trade class that is beginning to regain their confidence about the retail environment", stated Dunnan Edell, President.

CCA Industries, Inc. manufactures and markets health and beauty aids, each under its individual brand name. The products include, principally, "Plus+White" toothpastes and teeth whiteners, "Mega-T" diet supplements, "Bikini Zone", medicated topical and shave gels, "Nutra Nail" nail care treatments, "Scar Zone" scar treatment products, "Sudden Change" anti-aging skin care products, "Parfume de Vanille" Cherry Vanilla fragrances, "Solar Sense" sun protection products, "Hair Off" hair removal and depilatory products, "Wash 'N Curl" shampoos and conditioners and "Pain Bust-R II", an analgesic product.

Statements contained in the news release that are not historical facts are forward looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission.

                             CCA INDUSTRIES, INC.
                                THIRD QUARTER
                           AND NINE-MONTH EARNINGS
                                 NEWS RELEASE


    Quarter Ended August 31                2009                     2008
                                           ----                     ----

       Revenues                     $15,344,595              $14,148,729
       Net Income                    $1,599,346               $1,101,420

       Per Share Earnings
         Basic                            $0.23                    $0.16
         Diluted                          $0.23                    $0.16

       Weighted Average
       Shares Outstanding
         Basic                        7,054,442                7,054,442
         Diluted                      7,054,442                7,061,151

    Nine Months Ended August 31

       Revenues                     $45,037,390              $45,409,755
       Net Income                    $2,417,847               $2,235,795

       Per Share Earnings
         Basic                            $0.34                    $0.32
         Diluted                          $0.34                    $0.32

       Weighted Average               7,054,442                7,054,442
       Shares Outstanding             7,054,442                7,065,869

SOURCE CCA Industries, Inc.

Released October 12, 2009