Quarterly report pursuant to Section 13 or 15(d)

Certain Relationships and Related Transactions (Details)

v3.5.0.2
Certain Relationships and Related Transactions (Details)
 3 Months Ended 9 Months Ended
Sep. 05, 2014
USD ($)
installment_payment
$ / shares
shares
Aug. 31, 2016
USD ($)
Aug. 31, 2015
USD ($)
Aug. 31, 2016
USD ($)
Aug. 31, 2015
USD ($)
Related Party Transaction [Line Items]          
Interest expense - related party   $ 0 $ 438,144 $ 3,085 $ 1,288,439
Advertising, cooperative and promotional expenses   241,335 $ 836,373 1,219,353 $ 3,286,204
Founders          
Related Party Transaction [Line Items]          
Separation agreement, additional payments $ 200,000        
Sum of installment payments $ 794,620        
Number of equal monthly installment payments | installment_payment 15        
Monthly installment payment $ 25,000        
Amount due to related parties   45,828   45,828  
Affiliated Entity          
Related Party Transaction [Line Items]          
Shares of common stock issued upon exercise of warrant (shares) | shares 1,892,744        
Exercise period from date of the warrant 5 years        
Purchase price of warrant (usd per share) | $ / shares $ 3.17        
Interest expense - related party   0   $ 3,085  
Commission percent       10.00%  
Advertising, cooperative and promotional expenses   $ 37,940   $ 100,424  
Line of Credit | Affiliated Entity          
Related Party Transaction [Line Items]          
Maximum borrowing capacity $ 5,000,000        
Loans Payable | Affiliated Entity          
Related Party Transaction [Line Items]          
Maximum borrowing capacity $ 1,000,000