Quarterly report pursuant to Section 13 or 15(d)

Certain Relationships and Related Transactions (Details)

v3.8.0.1
Certain Relationships and Related Transactions (Details)
 3 Months Ended 6 Months Ended
Feb. 05, 2018
USD ($)
shares
Mar. 23, 2017
USD ($)
agreement_renewal
Sep. 05, 2014
USD ($)
$ / shares
shares
Feb. 28, 2018
USD ($)
Feb. 28, 2017
USD ($)
Nov. 30, 2017
USD ($)
Related Party Transaction [Line Items]            
Proceeds from exercise of warrant       $ 1,426,500 $ 0  
Affiliated Entity            
Related Party Transaction [Line Items]            
Shares of common stock issued upon exercise of warrant (shares) | shares     1,892,744      
Exercise period from date of the warrant     5 years      
Purchase price of warrant (usd per share) | $ / shares     $ 3.17      
Number of warrants exercised during period (shares) | shares 450,000          
Proceeds from exercise of warrant $ 1,426,500          
Warrants outstanding (shares) | shares 1,442,744          
Funston Media Management            
Related Party Transaction [Line Items]            
Percent of advertising costs       10.00%    
Related party costs       $ 20,539 $ 30,903  
Related parties payable       20,435    
Ultimark Products, Inc            
Related Party Transaction [Line Items]            
Related party costs       32,806    
Agreement term   1 year        
Number of agreement renewals | agreement_renewal   2        
Agreement renewal period   1 year        
Royalty fee, percent of gross sales   10.00%        
Option to purchase   $ 3,200,000        
Board of Directors Chairman and Chief Executive Officer            
Related Party Transaction [Line Items]            
Monthly rent expense       $ 2,500   $ 1,000
Line of Credit | Affiliated Entity            
Related Party Transaction [Line Items]            
Maximum borrowing capacity     $ 5,000,000      
Loans Payable | Affiliated Entity            
Related Party Transaction [Line Items]            
Maximum borrowing capacity     $ 1,000,000      
Minimum | Ultimark Products, Inc            
Related Party Transaction [Line Items]            
Royalty expense   $ 0