Quarterly report pursuant to Section 13 or 15(d)

Certain Relationships and Related Transactions (Details)

v3.8.0.1
Certain Relationships and Related Transactions (Details)
3 Months Ended 9 Months Ended
Mar. 23, 2017
USD ($)
agreement_renewal
Sep. 05, 2014
USD ($)
$ / shares
shares
Aug. 31, 2017
USD ($)
Aug. 31, 2016
USD ($)
Aug. 31, 2017
USD ($)
Aug. 31, 2016
USD ($)
Related Party Transaction [Line Items]            
Interest expense - related party     $ 0 $ 0 $ 0 $ 3,085
Amortized financing costs incurred         94,699 96,406
Advertising, cooperative and promotional expenses     738,635 241,335 1,681,999 1,219,353
Affiliated Entity            
Related Party Transaction [Line Items]            
Shares of common stock issued upon exercise of warrant (shares) | shares   1,892,744        
Exercise period from date of the warrant   5 years        
Purchase price of warrant (usd per share) | $ / shares   $ 3.17        
Amortized financing costs incurred     0   $ 0  
Commission percent         10.00%  
Advertising, cooperative and promotional expenses     58,565 $ 37,940 $ 123,743 $ 100,424
Accounts payable to related party     253,522   253,522  
Agreement term 1 year          
Number of agreement renewals | agreement_renewal 2          
Agreement renewal period 1 year          
Royalty percentage of gross sales 10.00%          
Option to purchase brand (not to exceed) $ 3,200,000.0          
Royalty Expense     48,172   83,419  
Accrued Royalties     $ 48,172   $ 48,172  
Line of Credit | Affiliated Entity            
Related Party Transaction [Line Items]            
Maximum borrowing capacity   $ 5,000,000        
Loans Payable | Affiliated Entity            
Related Party Transaction [Line Items]            
Maximum borrowing capacity   $ 1,000,000        
Minimum [Member] | Affiliated Entity            
Related Party Transaction [Line Items]            
Royalty Expense $ 0